Interior stylist, Alena Votavova needed a distinct personal brand identity for use on her printed stationery and collateral. A clean mark based off her initials was developed using a custom typeface with subtle serif tails. Cut-outs were made within the typeface to give it an open, architectural feel. By boxing the initials in, this created a solid mark that can be used alone, or in addition to her full name. A repeat pattern was also created and used with a raised printing technique for the front of her personal notecards.